If you’re in charge of promoting events on Facebook and you do this with regular posts, you really should reconsider. I’m struck by how often those in charge of promoting events sponsored by organizations with Facebook pages do so with standard posts instead of events. Some do this because it feels “easier” or they are using…
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…
To those of us who assist clients with growth of Facebook pages or use a Facebook page for our businesses, there may be a less obvious, but serious side effect of this change. The loss of the like-to-invite approach.
Click to see original video GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond. Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.…
When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.
I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing. A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…