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Monthly Archives: May 2007

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  2. 2007
  3. May

Systematic Testing vs. The Mythical Design Genius

Usability and Human Interface, Web Site AdviceBy Scott ClarkMay 29, 2007

I rarely post in my blog just because someone else posted something in theirs, or because of a great new newsletter entry, but this has to be an exception – it hit home so well. Jakob Nielsen’s latest Alertbox, titled “The Myth of the Genius Designer” nailed it

Long Live Information Overload!!!

RANT!, Usability and Human InterfaceBy Scott ClarkMay 26, 2007

I received probably the worst designed informational postcard ever in the mail today. Here it is, with a small suggested revision.

On-The-Fly Google Adwords: Part 1 of 3 – the Ads

Optimization, Web Site AdviceBy Scott ClarkMay 18, 2007

It’s important that you design your advertising “funnel” to retain the confidence of the searcher from first click through ordering. I thought I’d show you a few tricks that have proven themselves over the years, starting with the most basic – the Google Keyword Insertion method, then talking about Dynamic Landing pages, and ultimately specialized product linkages from ads.

11 Reasons Schools Should Use Google Calendar Next Year

bestof, IdeasBy Scott ClarkMay 10, 20073 Comments

Google Calendar has recently taken a few important steps forward, and with them come my list of 10 reasons that I think many schools should begin to use it for managing information flow starting next year.

A nice mention in the Wall Street Journal

IdeasBy Scott ClarkMay 2, 2007

I thought it was really nice to get a mention by Elizabeth Holmes in her article “Going Online Isn’t a ‘Must’ Move For All Entrepreneurs in the Wall Street Journal last week. I believe that many companies definitely jump in the wrong end of the pool sometimes.

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