A terrific brain trust of folks answered great questions that I’ve tried to aggregate into an organized list you may find very helpful. Enjoy! The Q/A was especially helpful and added a lot to the session. Moderators: Chris Sherman, Executive Editor, Search Engine Land Greg Sterling, Founding Principal, Sterling Market Intelligence TIP: See the end…
Mobile Search: Beyond 10 Blue Links Fascinating presentation at SMX Local Mobile. Mobile searchers don’t want lists of web pages – they want answers or fast ways to take action. Mobile search providers are increasingly experimenting with alternative interfaces, such as location-aware browsing, voice recognition, text messaging and other innovative approaches. Learn about these new…
Show Me the Money! So there are Billions out there. But who’s making money now. How will SEMs place bets now to ensure their success? Show me the money! Moderator: Greg Sterling Speakers: Ian White, CEO, Urban Mapping Shawn Riegsecker, Chairman & CEO, Centro Justin Sanger, CEO, LocalLaunch Alfred Chow, Head, Yellowbook Lots of…
Local businesses want leads and customers, not clicks. Although pay-per-click and pay-per-call are the two prevalent ad models to reach local searchers, will other models like CPA/PPA ultimately be more effective? (Partial Liveblogging – other presenters not blogged… couldn’t get a coherant flow going :-P) Steven Chuck, Director of Strategic Alliances, Yahoo!
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marc Barach, CMO, Ingenio joined for the Q&A Throughout this writup: PPC = pay per click.� Don’t confuse it with PPcall Lots more after the jump…