If you’re presenting at a conference and using a powerpoint deck or some illustrations, don’t post a URL for your stuff to be downloaded. This is a blind method that will not provide you with valuable information about the people who came to retrieve it.
To anyone at the show right now reading over this….. thanks for making a first-timer feel so welcome – it’s been awesome. I’ve met some folks who not only were very approachable but ready and enthusiastic about conversations with a first-timer. I definitely try not to be the “interruption guy” but have managed to at least chat with some who I’ve wanted to meet for a long time and had extended conversation with many who I respect in the industry.
While on my cross-country ride to SMX, I had the urge to list some of the things to look out for (and hopefully produce good reactions to) as one starts a new web development or search marketing project.
I rarely post in my blog just because someone else posted something in theirs, or because of a great new newsletter entry, but this has to be an exception – it hit home so well. Jakob Nielsen’s latest Alertbox, titled “The Myth of the Genius Designer” nailed it
I received probably the worst designed informational postcard ever in the mail today. Here it is, with a small suggested revision.
It’s important that you design your advertising “funnel” to retain the confidence of the searcher from first click through ordering. I thought I’d show you a few tricks that have proven themselves over the years, starting with the most basic – the Google Keyword Insertion method, then talking about Dynamic Landing pages, and ultimately specialized product linkages from ads.