Google Automatic Matching Beta = Pay, Spray and Pray?

adwords, Optimization, Paid Search/PPC, RANT!, SEO/SEM, Web Site Advice4 Comments

They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…

“SEO Building Permits” – An SEO’s Presence Throughout A Design Project can Prevent Expensive Tear-Outs

featured, Ideas, Optimization, SEO/SEM, Usability and Human Interface, Web Site Advice9 Comments

We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.

Voters Seek Neutral Ground for Learning about Candidates – Skip Candidate Websites

Changes Online, Research1 Comment

With increased Internet use and widespread broadband connectivity, the shift from old to new media is influencing the way people participate in elections, according to a recent report by the Pew Internet & American Life Project. Not since John F. Kennedy and Richard Nixon debated in front of 70 million new television watchers in 1960 have we seen such a change in political media. A wave of changes brought on by Web sites, blogs and social media is being led by the 18- to 30-year-old demographic and is spreading to reach Americans of all ages and backgrounds.