One of my favorite industry documents is the CMO Survey . I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information. I always look at it from an SEO/PPC point of view, as well as budget related insights.
If you’re in charge of promoting events on Facebook and you do this with regular posts, you really should reconsider. I’m struck by how often those in charge of promoting events sponsored by organizations with Facebook pages do so with standard posts instead of events. Some do this because it feels “easier” or they are using…
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…
To those of us who assist clients with growth of Facebook pages or use a Facebook page for our businesses, there may be a less obvious, but serious side effect of this change. The loss of the like-to-invite approach.
Emphasizing searcher empathy can result in content naturally compatible with Google’s knowledge classification algorithms and as a result, better rank.
Google Tag Manager Can Simplify Tracking for Franchises and Multi-Location Microsites – With a Single GTM Container In the multilocation SEO world, I encounter many hybrid marketing scenarios where a corporate, central entity runs some brand marketing and the local entity runs other campaigns, usually lead generation, all on consistently designed sites at the subdomain,…