We focus on maximizing your PPC programs’ potential through ongoing support and optimization while you take care of your business.
Contracts can include all or some of the available networks. If multiple networks are involved, optimization will happen fluidly between them – building a “gold standard” campaign setup that leverages the respective strengths.
Hour by Hour Bid Optimization Brings Your Cost Down and Your Profits Up!
Optimization of PPC programs can have an amazing ROI, but it takes some time and data to reach potential. If you want to dominate a market or outperform aggressive competition, having a partner available longer term may be an excellent decision.
In addition, PPC contracts allow time to bring data insights into your entire business, including SEO, Content Marketing and Strategic Planning.
We save existing accounts in backup and provide those to the client to archive.
As much as we love Google and Microsoft, we would rather manage our clients’ budgets and bids ourselves. Our proprietary-but-transparent systems offer an objective, rule-based approach that is 100% unique for each client, and evolves over time.
Even for existing campaigns, keyword and behavioral information about customers is essential in building campaigns. Keywords are classified by intent.
Most campaigns are setup poorly, so we will reconfigure them around best practices, customer intent and maximizing conversions. We also ruthlessly remove wasteful elements.
We discover and apply fixes and updates in a never-ending feedback loop. A mix of hand-optimization and machine learning rapidly drives costs down and leads up.
Data warehousing of performance data gives the whole team information about what is working and what needs improvements. When valuable, we may directly connect behavioral data into bid and budget management systems using rules we design for your business.