Big Ass Fans Expands – Keeps Showing Businesses How to Disrupt

From Business Lexington, I read today where Big Ass Fans is expanding to deal with double digit growth, despite a struggling economy.

The first part of Big Ass Fans’ innovative expansion plan includes two new buildings. The building in phase one includes a 46,000-square-foot testing laboratory. Phase two, scheduled for completion by 2010, will include office and manufacturing facilities…..A “performance testing lab” will utilize 42,000 square feet of the building space. The lab, which contains minimal floor obstructions, will contain large curtains, allowing the space to be divided for testing smaller fans. The curtains can also be pulled back into a single testing space for larger fans. The building’s remaining 4,000 square feet is divided between a small workshop and office areas for test lab workers.

In August 2008, Big Ass Fans was named the fastest growing manufacturing company in Kentucky and the 2nd fastest growing company in Lexington by Inc. Magazine.

I wrote about them a year ago in my “Big Ass Fans is a Purple Cow” post about transparent marketing, fans (the kind that applaud you, not the spinning ones,) and being remarkable.

I was honored to assist Big Ass Fans with their SEO initiatives while they worked on their rebranding for Haiku and helping them rank in market verticals for search.