Google Adwords and Optimization
Google Ads Qualifying Questions Reference Currently these are the available questions to qualify your Google Ads Lead Form Extensions as of this post’s date. The answers can be short form or a custom list of choices in a multiple selection list box. You can add up to 5 of these to your lead form extensions.…
Google really, really, really wants you to use broad match for keywords and exact match for negatives. One of the most common tasks we do (especially with a new client) is to harvest phrases from search terms reports and sculpt keyword lists. We know that these reports are “partial” these days (as of Sept 2020)…
A quick walk-through video showing the addition of a Google Ads Lead Form Extension to a Search Ad Campaign. (Note: video opens in a lightbox… if you’d prefer to directly link to it, do that here.) Direct Lead Generation on Google Ads The new Google Ads Lead Form Extensions became available in all of our…
Our Sub-MCC / Sub-Manager Account Setup for PPC Management Setting up Sub-MMCs is a very convoluted process, and there are very few concise instructions on how to do it. So we thought we’d write it. The reasons you do this is to get improved control over the assets in use for each client. Scripts scope,…
Display campaigns with a single banner design are risky because you have no idea what the potential performance is with no testing. Here’s a quick tip to overcome this without resorting to responsive display ads.
I’m generous with my time in answering Google Ads question, so never hesitate to contact me – I won’t turn it into a sales pitch.