The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news…
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social search model that seems to be making its way…
In all the banter and confusion about the positives and negatives about Google Instant, there is at least one common thread that is good for the SEO industry itself: Snake Oil SEO won’t cut it in this new world. Delivering traffic via the instant interface is going to be more challenging, whether you are working…
I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago. Does anyone remember my “senseweb” idea? Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…
Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
Mobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.