There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff, too, if it gets worse. But smart companies know that there is no better time to surge forward and leave competition wondering what happened. Social marketing, with authentic messages, is…
Even in our time-shifted, portable entertainment-craving society, podcasts have not made much headway. Has the public lost interest because of any one reason? Has iTunes helped or hurt the podcasting community. Where’s Google in all of this?
Is it constitutional for a government agency to keep a criminal history public indefinitely crawlable on Google, arguably providing, through its results pages, a public criminal history without a statute of limitations of any type? What if expungement is impractical due to the indexing activity of search spiders? Are we forever locking past mistakes in the strata of the web?
If you’re a local business, and you’re not in Google Local now, I must admit, possibly living in denial. Google 411 (1-800-GOOG411) is amazing, and I am just blown away that so many businesses haven’t taken the time to insert their company into the Google Local Business Center. We couldn’t find our favorite pizza restaurant…
There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…