Talking Google Ads on the Business of Digital Podcast
I’m generous with my time in answering Google Ads question, so never hesitate to contact me – I won’t turn it into a sales pitch.
Thoughts on Google Q&A Knowledge Panel Feature for Multi-Location and Franchises (hint: It’s going to get ugly)
Google is ramping up their Knowledge Pack Q/A program and web users are starting to take advantage of this crowd-sourced program that is very, very visible on the web. This presents a challenge to business owners of course, but multi-location businesses are faced with an even more difficult situation.
Google MyBusiness – Bulk Management Panel Discussion
I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…
Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]
Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees. The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…
Franchise Ranking “Magazines” are Flawed
Franchises need to toot their own horns. A lot. The press release engine needs fuel. And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5. But with the possible exception of Entrepreneur magazine, most would do well to ignore these publications completely and do their own research.
12 Things to Remember When Building A Franchise Portal
If you’re tasked with building a portal for a franchise, where franchisees will share ideas and information through online collaboration tools, here are five tips to make your deployment smooth and effective. It doesn’t matter which platform you’re using, or if you’re building it from scratch, a franchise portal can be one of the most…