Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
With the launch of the question-crowdsourcing Google Moderate, I’ve offered up 7 possible uses for the service, with some words of caution as well as some possible opportunity.
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search…
Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
While Seth Godin discusses noisy “silly” traffic that comes from Digg or Stumbleupon, I offer these thoughts about link building, conversions, influencers and how such waves are interesting because of their long-term effects.