The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

mobile, New Marketing, Research, Usability and Human Interface1 Comment

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…

The Mobile Marketing Freight Train – Thoughts from the Field

Changes Online, mobile, Research, SEO/SEM, social media

I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago.   Does anyone remember my “senseweb” idea?  Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…