The Brand Gap
A brand is a person’s gut feeling, because brands are defined by individuals, not companies, markets, or crowds because people are emotional, intuitive beings. Great slide deck, nicely done.
Don’t tick off the bloggers…a tale.
You know how food critics never show their faces in their articles? Well, imagine every blogger a critic. I just saw this article, and I think it’s just the beginning of a new wave of shake ups in crappy businesses – and it’s a good thing. Let’s just hope that those with good experiences sing…