Paid Search Optimization
Google Ads Qualifying Questions Reference Currently these are the available questions to qualify your Google Ads Lead Form Extensions as of this post’s date. The answers can be short form or a custom list of choices in a multiple selection list box. You can add up to 5 of these to your lead form extensions.…
Our Sub-MCC / Sub-Manager Account Setup for PPC Management Setting up Sub-MMCs is a very convoluted process, and there are very few concise instructions on how to do it. So we thought we’d write it. The reasons you do this is to get improved control over the assets in use for each client. Scripts scope,…
I do work with large B2B ($100M-$3B) and multi-location B2C clients and have optimized tons of Google Ads campaigns. More than 60% of the Google Ads accounts I am asked to review are wasting much of their budget when I first see them. The waste is not always easy to see, often hiding behind Quality…
Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant. The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status…
I’ve been running some Call Only campaigns for a service industry site. Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only…
This visualization shows the world using the web, over a 24 hour period. Dayparting of paid search ads is the process where we find the best day of the wee and time of day to run your ads, or switch ads. The full report is here