Paid Search Optimization
Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees. The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.