“We’ll get to those ideas post launch” I’ve been seeing a pattern of misuse of the phrase “Improving UX” as a PowerPoint buzzword to justify unecessary, budget-draining reboots of decent websites. It is my hypothesis that this happens because teams or leadership need to ‘scratch an internal itch” for a new website. New websites give…
I receive a dozen or so inquiries for services a week. Around 10-15% of those calls are made while the person is driving. Of those, only a small percent end up being effective conversations. In the study referenced in the link, drivers but not passengers in a “moving” simulator retold a smaller number of central…
Lee Odden hit a nerve with his last post. “The [seo] challenge comes from a combination of: The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site…
Lighting Store in the Dark About True Cost of Arcane Policies I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It was a pretty…
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…
If I email you and don’t get a response on December 24th, I’m not going to sit around wondering why and think you’re a lazy son-of-a-bitch. Autoreplies are evil, and serve little purpose except in mission-critical solve-it-now roles like doctors, lawyers involved in litigation, and IT professionals running high TOS systems. Not you. Turn it off :-)