Search Engine Optimization and Marketing
Google has made it clear in the past and recently “formally” announced that speed is going to be a significant factor in ranking websites (not just mobile, but all sites) and that just sticking an AMP plugin on your page probably won’t do the trick, but a multi-faceted optimization approach is needed.
I agree with David Meerman Scott most white papers are pretty lame. I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into. The content is too generic and too unfocused on the buyer’s needs. Research has shown that building content and service bundles…
I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…
“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group…
The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results. The question (to be determined as of this writing) is if changing these results to standard organic…
When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.