So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations. For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.
Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time. I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs.. It happens fairly often… an rarely sighted executive will “pop in” to a meeting, someone will…
Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees. The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…
The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news…
Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query. The most important…
The blog question always comes up early in any meeting about Search with a new client. Why? Should? How? Who? An awkward moment. Everyone in the conversation is trying to imagine a blog about work, or they’re thinking of recent roadblocks. We make aluminum horse trailers. We make medical packaging. We sell accounting software. …
