Search Engine Optimization and Marketing
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Lee Odden hit a nerve with his last post. “The [seo] challenge comes from a combination of: The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site…