Most businesses I talk to have no idea that Facebook scrubs content. In fact, on average, only 16% of fans ever see posts made by brands “for various reasons, like the number of times you log on and the number of people and brands in your network” according to Facebook. This sums up this post…
Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.” The number dropped from 50% to 37% of companies maintaining corporate blog. Facebook and Twitter, in the meantime continue to grow. This stands to reason…
Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages. I found that the information was probably applicable to any sort of published content, whether or not you are a news organization. I quote heavily: “Top Stories: Readers are reacting…
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social search model that seems to be making its way…
As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers. This cheat sheet has been the outcome, as well as the LinkedIn Lead Generation Tips “Ninja” guide, This is distinctly from an SEO point of view – you’ll notice I’ve woven in…
As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever. Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years. So it pays dividends to tilt the social sharing benefit in…