Bill Dotson called out a great article about professional service firms. It’s spot on about how such firms approach their website. They want the partners in the firm to like it – after all, partners agree on the marketing budget, so why not get them involved in the design? Surely someone who works day-in and…
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
It’s the era of user-created content. Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies, the increase in user-created media, and the pinch felt by artists as microstock and low-cost stock shops grow. For those of us managing dozens or even hundreds of sites, it is very, very easy for an unauthorized image or illustration to make its way into a website. And then the fur will fly.
It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.
When you look at your web pages you focus like nobody else in the world. You look at each part of it thinking about the effort that went into the design. You might feel proud or relieved it is done. You know the reasons you put certain text in certain places, or remember the steps…
While on my cross-country ride to SMX, I had the urge to list some of the things to look out for (and hopefully produce good reactions to) as one starts a new web development or search marketing project.