Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work.
To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If you’re in a national competitive landscape you’ll have an especially tough time. The SEO guy doesn’t have any secret shortcuts. Links and Social Shares are everything – and people don’t link to or share most brochure content.
So the place to start is to take small steps and avoid mistakes. That precious content you’ve created needs to be given the best possible chance to succeed.
- Where should you share it?
- Will your website do a good job of presenting it to Google, and to humans?
- Who is likely to link to it? To share it?
- How do you measure this? To make sure links stay alive?
- How do you plan the second bit of content? The third? The 100th?
- What will give you authority you can leverage to compete? What will not?
- What is a waste of time? What is old advice?
Every single client is different. But helping you through this mess is what I do.
photo used under creative commons license by Torley on Flickr.
There is no doubt social popularity is becoming a huge part of SEO. Google has started to understand that those vanity metrics are actually a really reliable way to determine how relevant users find the content.
This worked well until the black hat guys decided to buy thousands of fake likes for their posts on fiverr. This flaws the system a little because Facebook is very apprehensive about giving user information to Google so at this point they are unable to really know if the people liking a post or page are actually real humans.
Content is a forever element no doubt, it will remain until SEO word disappear from world. Content play a vital role in SEO, social media and any mode of online marketing.
After content there is importance of SEO and SMO as these efforts make our website or blog visible on major search engines.
Great content is one of the most important element, I think it must be supported by sharing in social media.
I disagree with Matthew that Google is using the “vanity metrics” as a ranking signal. BUT, with social signals often come links. And no one is going to share your content if it’s not high quality/interesting.
Especially post Penguin, quality is the way forward.