It seems everyone’s bending over backwards to optimize my pay-per-click campaigns for free these days. Google did it a couple of weeks ago, and now Microsoft Adcenter has chimed in. Can the PPC campaigns really offer good value to customers without conflict-of-interest becoming a problem? Or is it a “when all you have is a hammer, everything looks like a nail” issue? In my opinion, clients are best served by a mix of marketing ideas, outside analytics, and design consultation that blends the pay-per-click element into a wider-angle view of a websites’ performance.
In my in-box today:
As a valuable member of Microsoft(R) adCenter, we’d love to help you reach out to more potential customers. That’s why we’re offering you up to 45 days of one-on-one assistance from an expert Media Specialist at no cost to you. It’s our way of saying “thank you” for your continued support
From keywords choice to copy style to the way you structure our search campaigns, the goal of our service offering is simple: to help you save time, potentially attract more customers, and maximize your ROI.
Our search experts will help you get the most out of your adCenter investment by helping you identify strategies to:
– Test your ad copy
– Identify your most successful keywords
– Expand your search terms
– Track your sales conversions
– And more…
PS: When is Microsoft going to roll out any kind of accredited program for professional consultants? I thought this was coming?
