Seth Godin says that marketing is all about promises. Brutal honesty, authenticity and ethics are critical as well.
“If you must overpomise to get the sale, don’t do it.” says Godin.
I have turned down four requests for new work today. They were all “meatballs.” I could not keep the promises that the requesters wanted because the ideas were horrible or there was a swarm of well-funded competition all over them. If I would have started these projects, I would have been lying. I would have been breaking a promise (implied) that I could make it work.
A great website cannot save a poor/ordinary/boring product or idea.
And great SEO/SEM cannot save a poorly done website.
You cannot thrive online imitating an entrenched, well-done competitor. You must be different and tell a better story about better stuff. You must introduce scarcity and value. If you can’t, you’re in the wrong business.
Admit it. Quit, Fail, whatever… and move on to a new idea. They are out there – millions of them.
