Talking Google Ads on the Business of Digital Podcast
I’m generous with my time in answering Google Ads question, so never hesitate to contact me – I won’t turn it into a sales pitch.
How Do You Reduce Wasted Search Campaign Lead Generation Budget in B2B Google Ads / Adwords?
I do work with large B2B ($100M-$3B) and multi-location B2C clients and have optimized tons of Google Ads campaigns. More than 60% of the Google Ads accounts I am asked to review are wasting much of their budget when I first see them. The waste is not always easy to see, often hiding behind Quality…
Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status
Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant. The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status…
Google Adwords Call-Only Campaign Abandonment Considerations
I’ve been running some Call Only campaigns for a service industry site. Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only…
9 Things I Dislike about The Google Adwords Automatic Matching Idea
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
Google Automatic Matching Beta = Pay, Spray and Pray?
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…