Beyond the Inverted Pyramid for Blogging – Extending for Social, SEO, Email and Engagement

featured, SEO/SEM, social media

When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.

The End of Ghost Content – Authorship Focus Defining a New Focus on Individuals – Many not Ready

Changes Online, featured, SEO/SEM, social media

The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing.  Authorship markup, introduced in 2011 and has been getting regular improvements since.   Mostly applied to blog and news…

15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO

featured, New Marketing, Podcasting, SEO/SEM, social media, Web Site Advice4 Comments

Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query.  The most important…