This is a throwback post I published in early 2005 about blogging. It was fun to dig it up and see how it’s holding up. Pretty well, I think! It felt a little like 1995. But instead of textual websites on our just-installed Mosaic browser we’re watching large scale social change. No longer held back with…
The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news…
We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets. According to new research from Google, 90% of people move between devices to accomplish a goal. Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…
If you’re a local business, and you’re not in Google Local now, I must admit, possibly living in denial. Google 411 (1-800-GOOG411) is amazing, and I am just blown away that so many businesses haven’t taken the time to insert their company into the Google Local Business Center. We couldn’t find our favorite pizza restaurant…
There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…