David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…
I multi-task a bit too much for the new animated avatars and their little digital timers. They are left wondering why I haven’t clicked on them in the past “x” seconds and start their banter “I can’t help but notice that you’ve not clicked on anything yet.” says the guy from the UPS Whiteboard site.Â…
I would say absolutely NOT. I’ve never, ever seen a good one. Recent MEC tests show founder video on a subscription product actually can hurt conversions! They found that the person sometimes couldn’t see or hear the video for technical reasons, and that this would hurt the chances of conversion. Now, we didn’t see what…
I’ve been impressed with the improvements lately in digital billboards. They’re very bright and are begining to rival their rolled-on competitors in daylight. Of course at night they have no rival. Lamar has a video out showing off their technology, and it’s pretty impressive. The Outdoor Advertising Association of America estimates there are 500 digital…
There are several consumer concepts that drive the success of every SEM activity I do. 1) Perceived Value. 2) Perceived Ease of Use. 3) Perceived Future Peril When a visitor searches for an item, and they see a search result or a sponsored link, they run through these concepts in a fraction of a second.…
I have now been using Writely for 6 months and still love it. Google Spreadsheets have become a core tool of my business for communicating tabular data to my clients. These “lightweight” apps are better than I ever expected. I am updating my Writely – A Web Word Processor document as things progress. It looks…