Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…
Google is ramping up their Knowledge Pack Q/A program and web users are starting to take advantage of this crowd-sourced program that is very, very visible on the web. This presents a challenge to business owners of course, but multi-location businesses are faced with an even more difficult situation.
I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…
The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results. The question (to be determined as of this writing) is if changing these results to standard organic…
I thought today I’d address those so-called content farms that are employed by many service industry sites around the country. In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so. The promise is that this…
We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets. According to new research from Google, 90% of people move between devices to accomplish a goal. Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…