A lot is going to be changing soon when it comes to Google’s organic results.Responsible SEOs have already talked to their clients about this. We’ve had a good ride, we SEOs (and our clients.) SEO has been relatively stable now for many years – an we’ve made huge progress for our clients using white-hat methods…
Mastering the Power of Topic Clusters: A Concise List of Mistakes Organizations Make and Ideas to Avoid Them Topic clusters represent a paradigm shift in content marketing. Instead of isolated blog posts, content is grouped around a central topic, ensuring a structured and interconnected approach. This strategy can significantly enhance a website’s organic traffic and…
A new site or redesign has failed to live up – after spending substantial resources building it. The SEO expert is suggesting major changes. What now? I’ve been thinking about how the Sunk Cost Fallacy undermines SEO again and again. In those times when a new site or redesign did not consider SEO as a…
Are you struggling to get good B2B capabilities and service content from your team of experts to help with SEO? If you’re NOT, you’re the exception – this is a huge problem and one of the hardest tasks in SEO. The problem of course is that experts are busy. They often resent having more added…
During economic downtimes, such as recessions and the recent pandemic, many companies dial back their Google Ads, Linkedin Ads and Microsoft Ads spends. I think that many are panic-reducing PPC accounts when they shouldn’t, but I understand the need to do “something.” I think much of this is due to a lack of good Analytics…
One of my favorite industry documents is the CMO Survey . I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information. I always look at it from an SEO/PPC point of view, as well as budget related insights.