The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs. The SEMPO study released today offered some good news…
Creating a stripped down version of emotional marketing text can serve as a vehicle for moving to a new destination language by freeing it from the burden of carrying nuance during translation.
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
While Seth Godin discusses noisy “silly” traffic that comes from Digg or Stumbleupon, I offer these thoughts about link building, conversions, influencers and how such waves are interesting because of their long-term effects.
Ok, it’s the middle of the night and I’m sitting in an uncomfortable airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The biggest benefit, as with most of these small shows, is the contacts and…
>>Special Thanks to Brennan White for this answer: Brennan is Founder of Pandemic Labs and writes the Pandemic Blog which brings knowledge of social media marketing, experience with social networks and experience with professional media creation together for clients. Scott Clark asked Me The Following Question: “Malcolm Gladwell, Elihu Katz, Paul Lazarsfeld, Ed Keller and…