They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…
I have six professional heroes presently – and I don’t mind sharing. In random order, they are: Seth Godin – For telling me to quit dead ends and focus on being the best. Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually. Jakob Nielson – For telling it…
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.
When the going gets tough, do the tough go online? Last year, according to the Interactive Advertising Bureau, Online advertising in the US grew 25% (17% not including search) during Q1-Q3 of last year over 2006. Currently the web accounts for less than 10% of all advertising spend but nearly a quarter of the time…
Rand Fishkin of SEOMOZ gives a well-articulated list of advice for start-up CEOs. I think it applies to all types of CEOs, team leaders, and in some cases consultants. Go read the list…. which includes: You need: A Voracious Appetite for Knowledge Seeing the Good in Everyone Caring About More than Money And some specific…
A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.