Web Marketing in an Age of Tribes
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
Americans Now Expect Companies to Have Social Media Presence
A new study of over 1000 Americans reveals that 93% believe a company should have a presence in social media, and that Social Media is a major shortcut to hard-to-reach demographics. So why do companies still avoid social media participation?
Scott Clark to Speak On Social Media Marketing in Lexington
Scott Clark will speak at Lexington Ad Club July 16th on Social Media in a presentation called ‘Conversations, Control and Calamity” – details inside
Brands Could Learn a Thing or Two From Jane Goodall about Social Media
Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
Social Media’s Tribal Energy and Live Events
Starting with a blog and Twitter presence, Arenas and Live Venues have started to embrace authentic, participatory media as a way to get closer to fans. But challenges, some unique to this business, will face them as the staff must respect the protocol of promotion, licensing, and tour managers. Several people chime in on this, and I invite you to as well.
Stop Waiting for SEO Heroes and Make Great Stuff
I have six professional heroes presently – and I don’t mind sharing. In random order, they are: Seth Godin – For telling me to quit dead ends and focus on being the best. Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually. Jakob Nielson – For telling it…